All about domain names
Find a perfect domain name
Domain names set your online identity and become your own address on the Internet.
- Every idea must have a name first… Before going live with your Website or blog take special attention to the domain name that you plan to use and make sure that it will be easy to spell and easy to remember by your audience.
- A domain name can have up to 253 alphanumeric characters (hyphens “-” are also accepted), but you don’t use a domain name longer than 12/15 characters to make your website search engines friendly.
- A domain name should be good enough to “tell it all” about your business in just less than 15 characters. Use 50 up to 70 characters in your title and between 120 to 150 characters in your description meta tag.
- Don’t repeat words more tan twice in your website title and description. Use one singular and one plural of the same term.
- Content is King: fresh and original content is rewarded by search engines, whilst duplicate content gets penalized. Search engines rely mostly on your website content to map your site, so you can wait till you get listed on search engines to see what shows up as a description of your website. Then you can include a description meta tag if you don’t like what search engines are telling about your website.
- Dot com domain name extensions should be your primary choice. As you probably know over one thousand new domain extensions are in the process of being launched during this year and 2018, but dot com’s are still the internet kings and are still considered a safer option to launch a new website. If you are still interested in one of the new domain extensions (new GTLD’s) avoid cyber squatting on someone else’s traditional GTLD, this can bring you unexpected copyright issues.
- Choosing and hand registering a brand new .com domain name shorter than 10/15 characters that really “tells it all” about your business can be a real challenge, but it’s worth the effort. It’s all about money: a new dot com has a yearly fee of around USD10 per year (list price). Instead if you opt yo buy a preregistered .com you should be prepared to make an investment of hundreds or thousands.
- When searching for a new dot com, you can see suggestions of alternative names that use hyphens and/or numbers embedded within the domain name, and this may sound as a good choice. Always give priority to the “easy to remember” rule.
- Use at least one word in your domain name that is directly related to your contents: i.e. if you are selling web hosting services, try to include the word “host” or “hosting” in the domain name of your choice. This is called an “exact match domain name”, because your future customers looking for such a service will probably use one of these words as their search arguments. Make sure you are not using a copyrighted or trademarked word or part of a brand, even generic words may be copyrighted. Take a look into TESS (The U.S. Patent and Trademark Office) and search for the term or word of your choice. If not trademarked or a request was rejected then you can use it.
About New Domain Extensions
- New domain extensions are now available to increase your web naming options.
- With .COM nearing its 30th birthday, many of the best and most valuable domain names have already been registered. This has long been a frustration for business owners, forcing them to make up names for their businesses just to find an available domain name.
- With the introduction of new gTLDs, you have a fresh chance to get the domain name you really want.
- Because many of the new domain extensions are specific to particular industries, interests, or locations your web address can now tell people exactly what you do (or where you do it).
- This makes the new domains easy to remember and you easier to find online.
- Also the introduction of New Generic Top Level Domain Extensions is letting brand owners protect their brands on the web better than ever. Also it is possible to find a combination of your business name with your selected extension. You can register a shorter name that will make your business brand easier to remember.
- In terms of indexation in major search engines such as Google®, Bing® Yahoo®, etc. your new domain name extension will be treated similarly as it does with the traditional extensions (.com, .net, .org, .biz, etc.). The quality of your content rules your organic positioning in searches regardless of the domain extension that you are using. When registering a new domain extension, just make sure you don’t fall into any copyright infringement. Do not use a name that is already registered under other domain extension and is a registered trade mark.
- Find creative ways of using the new domain extensions that relate to your business. Build a strong brand and gain more audience
- Branding your business in the new internet era: One of the few things you will never get rid off is the registration of a domain name that will be your internet business card. With the introduction of the new domain extensions you can use creative combinations of a name plus an extension to get more visibility. Select one of our available new domain extensions and try combining your business name with the extension to build an unforgettable brand.
Choosing The Perfect Domain Name
- Right Name = More Traffic
- A Domain Name For Your Website: If you plan to register a Domain Name and build a Website to earn cash from it online, or get some popularity, then you may want to read this for sure. The first part of making a Website is choosing the Domain Name you will go with: if your choice ends up being a “wrong” domain name, you will most likely get very low traffic (visitors) to your site. Of course, your website contents (provided they are “fresh”, original and/or different) rule most or your traffic, however you may be surprised to learn that an appropriate domain name choice will help boost your traffic coming from organic searches up to 50%. Here you will get some basic information and advice about how to choose the right domain name for your business.
- Using Common Domain Endings: This can be good or bad for you. Common domain endings (CDE) means using domain endings such as: www.xyzpal.com or www.xyztube.com or something like that, where xyz is a word or a few words related to your niche. Here are some examples:
- and many more…
- Downsides: Your visitors will remember the original site. For example, lets say you have designed a video streaming site, and you choose to name it xyztube.com, then people will remember youtube, and simply go to youtube instead. I.e. dailymotion.com was smart choice, that is a good domain name and it has no relevance to youtube, because you don’t want to remind your traffic who your competition is. By choosing a name that ends with “tube”, you are indeed advertising YouTube. Your visitors will also think that your site is a clone site that is nothing more than a “wanna-be.” That is bad for your site’s reputation. If your site happens to be better than the competition, let’s take the YouTube example, your might get sued for Copyright Infringement. Too much work and effort for nothing. Don’t choose a domain that is so much of a “carbon copy”.
- Upsides: If your copying isn’t that bad, then you will take a shortcut to front pages, easily become popular and get hight traffic, because it makes it easy for your visitors to remember the domain name that you have chosen.
- Search Keywords as part of your Domain Name: Many people think that having keywords as part of a domain name is the best option to get top positions in search engines, but it doesn’t work for all domains names.
- Upsides: Using Keywords will make it really easy to have a good PR (Page Rank) and come up high in the list of the first page of search engines. That could never be bad in any way. Keywords also help your visitors remember you WebSite name. If you are looking for domain cheap deals , then the best choice you will be given by search engines will probably be domaincheapdeals.com.
- Downsides: Keywords often end up making a site’s domain name really long. Eight is a good number of characters to have in your domain, at max. However, as we see with domainshotdeals.com, the domain name exceeds 8 characters. Because of this, visitors may choose other sites that have the same niche but different and smaller domain names, like domains.com, for example (unfortunately this domain name is already registered). Keywords also seem to make site’s dull. For example, when you want to search for something regardless of where you usually search, you definitly don’t go to search.com do you? Or in other examples, if your searching for a proxy to use, you don’t just go to proxy.com, as its probably filtered on the PC anyways. A common mistake when picking a domain with keywords is registering those that have keywords with dashes: www.xxx-yyy-zzz.com with xxx, yyy, and zzz being three different keywords with hyphens in between (i.e domains-hot-deals-com). These kinds of sites show up quick in search engines, but again, not many people is willing to type hyphens for an organic search, people will probably remember a site with a smaller name in the same niche.
What is a premium domain name?
- Premium domain names are short, catchy, memorable names that are already registered to a person, entity or organization. The cost of a premium domain can range from a 3‐figure number to a 7‐figure number, depending on the demand.
- If you search for a premium domain name that’s already registered, we perform a basic search using the name you entered and provide a list of alternate domain names you might be interested in registering. On the Premium Domains tab, we list domain names for sale by their owners. You can purchase them through us.
- To purchase a premium domain name, simply add it to your shopping cart and proceed through checkout. There are two fees: a transfer fee and a registration fee. Sales tax is applicable to premium domain names. After payment, the domain will briefly move into a holding account and then we’ll then transfer it to your account. We charge subsequent renewals at the normal renewal price, unless a premium domain has special renewal pricing. You can access the domain name in your account after we complete the transfer process.
Premium Domain Names are suitable for:
- Small or medium businesses
- Marketing or brand management
- Hobbyist or personal
What attributes make a domain “Premium”?
- Qualifying a domain as “premium” depends of a combination of facts set by the market demand and its purchase price is set accordingly
- The domain name history since its initial registration
- It is a Brandable name
- It is a non brandable single word
- Length of the name / memorability
- TLD strength (.COMs are the most valuable)
Why do people buy Premium Domains?
- Name of their business
- Name of a product or service
- Keyword in their industry
- Hobby, investment or personal use
A Premium Domain gives you access to a scarce and increasingly important resource
- Evaluate what you try to accomplish before considering the investment in a Premium domain
- A shorter name for your online business: Having a shorter, more recognizable domain is something that can really help the marketing of your business.
- Your URL would be easier to remember, and it would minimize the possibility of typos (these points apply to associated email addresses as well).
- What do you charge your new accounts / what do you earn for every new customer you gain?
- Don’t you think having a shoter domain name would bring in at least (cost of domain / new customer)?
- Make sure you implement the premium domain a.s.a.p as your home URL and email address.
Questions that trigger the decision to invest in a premium domain
- How much does your business depend on the online presence that you want to create?
- Why did you pick your current domain name?
- Are you looking for a domain that already has a search and click history?
- Does your domain pass the radio test? If a customer were to hear your domain name on the radio while riding in their car, would they be able to remember it by the time they got home?
- Was your current domain name your first choice? A lot of new businesses choose from unregistered domains, but you don’t have to – and you probably shouldn’t. There are thousands of domains to chose from (even those that have been registered), and they’re easy to remember, short in character count and can be an asset to your business for many years.
- A Premium Domain Purchase is a one-time fee. When your domain expires, it will renew for the regular annual price (i.e. a .com domain extension renewal rate is around $10/yr).
Checking premium domain names options
- Say the domain out loud.
- Make sure your customers can pronounce and spell your domain name.
- Look for domains that imply credibility. That is crucial to the success of online businesses!
- The ideal domain is a short .com (or a local TLD) that exactly matches your business name with no hyphens. It’s easy to remember, spell and it accurately represents your brand.
- Look for domains in categories that directly relate to your business.
Benefits of investing in a Premium Domain Name
- Legitimacy and professionalism: Customers will be more apt to do business with you online.
- Premium online real estate: You want a prime location so your prospects and customers ca easily find you.
- Easy to remember: Your domain will be tied directly to your website and email address. It will be visible on your marketing / promotional items, business cards, letterhead and maybe even a billboard. You want a domain that existing and prospective customers can easily remember.
- Short and sweet: The longer your domain, the more difficult it is for customers to remember. During the time of this article post, the 1,000,000 most popular domains were on average about 10 characters long. Also consider choosing a domain name that is easy to spell. Getting people to take an interest in your company is difficult enough. You don’t want a lose business simply because customers can’t get to your website.
- Search engine strength:Domains with strong keywords can improve your ranking in the major search engines.
- Popular TLD selection: Purchasing a Premium Domain may be the difference in coming away with a .COM or something else. You may consider skipping a Premium Domain that ends in .COM because the .INFO or .NET is available for less. Less than two years ago, 75 percent of all registered domains were .COMs. The reason is simple: .COM is still considered the most popular and well known TLD. That number has likely changed some with the introduction of many new domain extensions. Yet, a .COM still can be a strong contender for most small businesses. Most quality .COM addresses are only available on the secondary market and only for a premium price.
- Brand recognition:A good domain is not just short and easy to remember, but also brandable. Originally keyword rich domains received higher rankings simply because they contained the same keywords people used in their searches. However, it seems these exact match domains are no longer receiving the same preferential treatment they once did. Brands are the solution, not the problem. Brands are how you sort out the cesspool. Brand affinity is clearly hard wired. It is so fundamental to human existence that it’s not going away.
- Previous history: Domains with previous history are considered more authoritative in the eyes of search engines.
- Increased value: Domains can grow in value with each passing day. You would include the domain in the offer if you were to ever sell your business. Companies do that all the time and recoup expenditures.
- VA smart investment: If for some reason you were forced to cease operations, this is a domain you’d always be able to sell. And because it will have an established history, you’ll likely be able to sell it for more than you purchased it for.
Premium Domains general questions
What is a Premium Domain?
- A Premium Domain is simply a domain that is already registered to another person or company, and they’re willing to sell it for a specific price. Often these domains carry a higher price tag because they’re shorter, more popular or contain common / relevant words. At Domains Partners we do not own these domains, we simply help the registrants list the domain and facilitate the sale in the event the domain is purchased.
How are domains valued ?
- Domains are valued like real estate. All of these factors contribute to the value of a domain:
- Comparable Industry
- Revenue sales
- Development cost
- Keyword popularity
- Global trends
- Dream factor
- Character construct and brandability
- Availability of alternative length TLDs
- Number of words
- Traffic cost
- The vast majority of domain names sell between $1,000 and $5,000 USD. Each domain owner / seller determines their own pricing.
Are they worth it?
- We already discussed why a memorable and brandable domain is important. So generally speaking, yes, a Premium Domain has more value. However, you have to determine if a specific Premium Domain fits within your budget. You must also consider if that Premium Domain has value for YOU. If you are considering a Premium Domain name, then there is a chance that your existing customers already know you and you business by that name. If your domain name does not perfectly match your existing business, then how much will it cost to re-brand your business?
Can I get the Premium Domain at a later date?
- You may consider purchasing a less expensive domain now, and getting a Premium Domain at a later date. You will save money in the short – term, but you may cost yourself more in the long run.
- If you change domains down the road, how much time and money will you spend ensuring customers know your business by this new domain?
- How much time and money will you invest updating your marketing / promotional materials, business cards, etc. will you need, just to raise awareness of your domain change?
- That potential lost money are just the costs that are easy to quantify. But how much money will you lose when your new domain does not immediately have the same search engine ranking as your previous domain?
- Will you lose money when some searches for related business does not find your website because it is now lower in the search results?